Manages loan originator sales performance, motivation, scheduling, training, and administration of policies/procedures Gathers and communicates marketing campaign information and subscriber feedback in order to promote a common understanding of marketing campaigns, changes, and issuesĪnalyzes subscriber numbers and packages and revenue to determine performance compared to budgetĭevelops financial models in designing packaging and pricing to ensure competitive position in marketĬreates reporting to measure success of marketing programsĪssists with maintaining and improving ongoing marketing programs, analyses, and reportsĭevelops new ideas and communicates potential uses for analytics across the business Translates business needs into analysis designs providing insight, knowledge, and understanding of customers, products, and industriesĭevelops and maintains demographic and other market data as needed in order to support marketing goals Manages local promotions and event marketing coordinates with direct sales staff Tracks and manages marketing expenses in order to ensure that they are within budget parameters Key metrics include Close Rates and Sell-in Ratesīenchmark sales channel performance across sales representatives, regions, and divisions with a focus on identifying best practices and areas of opportunity
Lead and participate in the creation of analytic/tracking reports to help provide insight, measurement and sales strategy. Requires the ability to pull data from company financial and subscriber reporting systems and manipulate data for analysis Provide analysis to evaluate/validate Sales Channel connect forecasts, budgets, and targets Prepare and ensure timely and accurate load of Sales Channel Connect forecasts and budgets budget results across all Call Center queues (In-House and 3rd Party) Prepare, analyze, and distribute recurring and ad hoc reporting/analysis to monitor actual vs. Works with Division IS to develop, maintain, and enhance comprehensive call center sales reporting Partner with Sales groups to identify key strategic areas of focus requiring tracking, reporting, and analytic support necessary to evaluate sales performance
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